Magic Bus: Changing lives through sports

Published in IANS Live, by Santosh Rao. For the original article, click here

For Englishman Mathew Spacie it all started in the bylanes of Mumbai's Parel area in 1999. His aim was to take children out of poverty and give them a purpose in life through sports.

Spacie's love for India, in fact, began as a 17-year-old when he took a break from his studies and worked in the Howrah Leprosy Centre in Kolkata. His next port of call was Mumbai.

Playing rugby at the Bombay Gymkhana Club, he thought he could make a difference to the lives of street and slum children through sport. Fifteen years down the line, what started as a mere distraction has grown into a massive Magic Bus, an NGO encompassing 300,000 children in 3,000 locations across 19 states.

Magic Bus is now a major initiative, taking care of hundreds of thousands of boys and girls and Spacie has big plans to convert his dream project into a sports-based volunteer force to work among the needy children in various countries.

Magic Bus' curriculum on sport for development has won national and international recognition - the latest being the Rashtriya Khel Protsahan Award, which it received from President Pranab Mukherjee last week on National Sports Day. It came within five months of the organisation winning the Laureus Award, the first Indian entity to get global acclaim.

After receiving the Laureus Sport for Good Foundation Award from its chairman and champion hurdler Edwin Moses in Kuala Lumpur in March, Spacie in his acceptance speech said: "Fifteen years ago the Magic Bus was started because outside my office there were 15 street boys who one day decided that they wanted to change their journey in life.

"It is now an organisation which has 300,000 children every single week attending our programme on this amazing journey from childhood all the way to livelihood and out of poverty."

The small, humble beginning has grown into a multi-discipline non-profit organisation where the target children engaged in personality development through structured play sessions, which sought to draw them towards issues of social relevance.

"Our motive has always been to take these children away from their under-privileged lives and use sports to instill values and influence behavioural and social changes," Magic Bus CEO Pratik Kumar, who has over 24 years' experience working with the United Nations, Government of India, International NGO and private sector, told IANS.

"Sporting activities and games are structured into each session to make them fun and appealing. There are specially designed sessions to represent real-life situations and challenges so children are able to relate these back to their daily lives," said Kumar, who joined the Magic Bus in 2009.

Kumar thanked the volunteers, who he said were the actual heroes of the organisation.

"Magic Bus works with close to 8,000 trained volunteers. Community youth leaders are trained and mentored to lead young children and through these volunteer-led programmes, we have been able to expand our reach," he said.

Kumar moved quickly to quash any comparisons to Physical Education (P.E.) classes in schools.

"Yes, we do indulge in physical activity, but this is very different from P.E. classes. We use sport only as a developmental tool, a metaphor, to deliver our message of development to kids."

"Through sports we try and bring kids together and then impart lessons on a wide array of subjects, from hand washing to gender equality and more," said Kumar.

One of the biggest successes has been 'Connect' -- a supplementary programme that provides livelihood options to grown up children.

Through this programme, Magic Bus offers leadership and employability skills training as well as counselling services to help them decide on their next steps. They are then linked to further education, vocational courses, and entry opportunities into the job market.

But not resting on their laurels, Kumar wants to take the number of kids to a million in the next two/three years.

"So much more has to be done. Our ambition is to reach one million children. We have started programmes in Britain, Nepal, Singapore, and Sri Lanka and we want to grow further and do much more," said Kumar.

Magic Bus breaking the cycle of poverty, one child at a time

By Nidhi Singh, Guest Author at YourStory

The true potential of mankind is an unimaginable force that can do wonders if harnessed. As rightly said by the first African American President of the USA, “It’s only when you hitch your wagon to something larger than yourself, that you realize your true potential.” And that is what Magic Bus is all about. It is about breaking the poverty cycle, one child at a time, and helping children transform the world around them. It is about catalysing change in communities and children. It is about creating ‘magic,’ as the name suggests, all across the nation.

How it all started 

A young player from India’s National Rugby Team, Matthew Spacie, used to practice daily opposite Mumbai’s famous Fashion Street, a hub for street children. Being the warm-hearted man that he was, he couldn't resist inviting the Fashion Street boys over for a game. As time passed by, Matthew began to notice positive behavioural changes in the boys — a direct result of being part of a team and overcoming challenges together. These boys, who had grown up on the streets, became more goal-oriented and wanted to improve themselves and their attitudes towards others.

Matthew discovered that the growing influence of this approach not only helped them transform their attitude towards life, but also taught them how to challenge their current realities and overturn their obstacles into a route towards well-being and success. Over a period of the next 10 years, this crystallized into a formal pedagogy that is now known as the Magic Bus Sport for Development curriculum. An approach that would go on to redefine the lives and destinies of many.

How it works

Magic Bus started in the year 1999 and has now expanded to 250,000 children as well as 8000 youth in 19 different states across the country. Supported by Cox and Kings and Cleartrip enabled an academically grounded ‘sport for development’ curriculum to be established.

By training local, community-based young people to deliver long-term programmes that focus on education, health and gender equity, Magic Bus enables children to have more choice and control in their lives to bring themselves out of poverty.  A comprehensive curriculum that uses activities and sport and a long term-engagement are delivered through a child-friendly mentoring approach. At periodic intervals, the mentor provides constant feedback, and monitors the child’s behaviour to bring about proven behavioural changes.

When the child grows up, she or he has the choice of joining Connect, a supplementary programme that links young people to higher education or job opportunities. As a result of this marvellous work, more than 250,000 children and youth have access to better education and improved health as they work towards strong livelihood options for themselves as adults.

Magic Bus uses its concept to not only pull children out of poverty but also to change the mindset of their parents and families. For this reason, the World Bank Development Marketplace Award was presented to the NGO during its formative years.

How obstacles are tackled

Success is the ability to go from failure to failure without losing enthusiasm. When a stranger enters a community where all is unknown and throws a ball in the air, everyone gravitates towards the ball. That’s the power and attraction of play. Despite this, the attitude towards girls remains a hurdle across geographies and regions. Getting girls out of their domestic duties and into the public sphere is a hurdle. To avert this in the best possible way, Magic Bus makes use of advocacy tools and tactics, including parents’ meetings, door-to-door campaigns and community-level tournaments to gain support for the intervention, and bring all stakeholders together to build a community that is gender-equal and child-friendly.

I left my old perception to think afresh and hopefully I can do a thousandth of what Magic Bus does to change my Motherland, my home — the nation of many with all hearts beating as one — India.

Original Article by Nidhi Singh at Your Story. Edited for this blog by the Magic Bus Communications Team.

"Nidhi Singh is a Computer Engineering student at NTU Singapore & a Global Evangelist at YourStory.com. She has a passion for cars, non-fiction reads and music. Her hope is to create a dent in the universe, in her own way, some day. When she is not trying to find more opportunities to lay her hands on, you can find her writing, traveling or gorging on chocolate and cheese. ... read more on social.yourstory.com."